Signal: NIKE Unlimited Stadium

The NIKE Unlimited Stadium, designed by BBH Singapore, is being built at this moment in Manila. The stadium lets you compete against your digital self. A giant LED screen is showing your avatar as you compete with it. The runners are wearing trackers in their shoes to follow their time and where they run the first lap. After the first lap, the digital avatar will always end faster then you do so it motivates you to keep pushing yourself. Nike-Unlimited-Stadium_-LED-Running-Track-in-Manila_PSFK-966x644

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